Exploring luxury through brand strategy, consumer insights, and creative concepts.
Diptyque Strategic Brand Extension
Class:
LXMT 501 Business Concepts in Luxury and Fashion
Project Brief:
Propose strategic in-store merchandising initiatives for a brand product extension
Collaboration With:
Amber Cong, Elena Jimenez, and Spencer Todd
Role:
Research, Creative Direction, Process Book Designer
Hard Skills Used:
Adobe InDesign
Year:
January 2026
Gentle Monster Digital Lookbook
Class:
LXMT 504 Visual Communication for Luxury Marketing
Project Brief:
Develop a digital lookbook and campaign for an existing brand, from concept and creative direction through production planning and marketing strategy
Hard Skills Used:
Canva, campaign development, art direction, brand and consumer research
Year:
April 2026